Chat de Chocolat™ » Advertising

Continuing the Commercials Fever…

Bianca — Tue, 11 May 2010 18:41:57 +0000

…I give you Hugh Jackman and Lipton Ice Tea. To be honest, he could be reading the phone book for all I care…YUM!

I love his accent…

…and his dancing!

Who’s Going to Win…

Bianca — Tue, 11 May 2010 08:18:03 +0000

…this legendary match?

…Italy ❤

Bianca — Sat, 24 Apr 2010 20:37:38 +0000

I think i may be exaggerating with the ❤. Anyway, I remembered this wonderful campaign for Italian beer Peroni yesterday and I tried to get hold of it as soon as I could. As an hommage to Fellini’s La Dolce Vita, the brand positions itself as a luxury, maybe more-for-women beer. OK, I have obviously studied too much strategic advertising today, so I’ll just let you watch it. Really beautiful. I must confess that if I would drink beer, I would definitely drink Peroni. It’s really a shame they don’t have it in Switzerland (the ad clip, I mean). Enjoy!

…Oh, and I ❤ the fountain dress…

Bad Food, Bad Dog!

Bianca — Sun, 14 Jun 2009 12:40:47 +0000

O serie de printuri amuzante si inteligente. Numai bune de laudat si aratat la lume:

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

Long Live the Queen!

Bianca — Mon, 01 Jun 2009 14:06:54 +0000

Sau, cum s-ar spune, ce nu fac garzile britanice pentru poporul lor. O idee smart de advertising

What British Guards would do for their people. Smart advertising idea.

Enjoy!

Burger King in Romania

Bianca — Tue, 26 May 2009 17:43:45 +0000

In mod normal nu as fi postat un asemenea filmulet, poate pentru ca mandria “nationala” ma face sa refuz sa vad o comparatie intre tara mea si Groenlanda. Pe de alta parte, este ceea ce advertisingul aduce nou intr-un moment in care nimic nu mai pare a fi nou in publicitate. Asa ca iata, experimentul Burger King cu oameni care n-au auzit in viata lor de conceptul de “hamburger”

Observati ca satul din Romania e pe undeva pe langa Bucuresti (satul Budesti cica). Iar americanizarea nu i-a ajuns…

Choices…reloaded! (by Saatchi&Saatchi)

Bianca — Thu, 21 May 2009 09:23:00 +0000

Da. stiu ca am mai postat filmuletul asta o data, dar intre timp a fost modificat si am facut si eu rost de povestea mai completa.

Voila!

Called Choices, the animation takes the viewer through the childhood and teenage years of a small girl, demonstrating the hazards that potentially lie in wait for those children whose life choices are a result of not actually having a choice. The direction of the film required the use of thousands of cardboard cuts, which were combined using both stop-motion footage and digital animation.

Saatchi & Saatchi in Romania

Creative Directors: Jorg Riommi, Daniela Nedelschi
Art Director: Florin Roman
Copywriter: Sorana Caracudovici
Account Director: Cristina Popescu
Production Manager: Monica Garbur

Studioset

Director: Anton Groves
Producer: Marius Botirca
Illustrator: Andy Sinboy Luke
Illustrator Assistant: Damian Groves
Animators: Silviu Visan, Bogdan Zelinschi, Adrian Aghenitei
Editors: Dan Mateescu, Sorin Baican
Sound design: Alin Flaidar

P.S. Personajele si peisajul din filmulet sunt realizate din hartie decupata de mana, totul fiind filmat in stop motion.